spring and summer plus-size dresses in loose-fitting, cotton, and linen fabrics designed for women up to 200 kg (440 lbs). Here’s how you can position these dresses effectively:
1. Key Features & Selling Points
Breathable Fabric: Made of washed cotton and linen, perfect for spring and summer.
Loose & Comfortable Fit: Designed for plus-size women, offering a relaxed silhouette.
Art Van Style: Bohemian, artistic, and vintage-inspired aesthetic for a trendy and unique look.
Versatile Primer Skirt: Can be worn as a standalone dress or layered with outerwear.
Stylish & Functional: Includes features like pockets, embroidery, or ruffled hems for added appeal.
2. Ideal Target Audience
Plus-size women looking for comfortable yet fashionable summer wear.
Fashion-conscious shoppers who love boho, vintage, or minimalist styles.
Women seeking breathable, natural fabrics for hot weather.
Casual and artistic dress lovers who prefer oversized, flowy silhouettes.
